Cook’s Club Hotels

Cook’s Club - Brand Development & Marketing

Cook’s Club is a new and innovative hotel concept aimed at millennials and cosmopolitans looking for a stylish escape at an affordable price. The brand is based on four key pillars: great cocktails, delicious food to share, music for every mood and modern yet down-to-earth design. In 2019, the hotel collection was acquired by the Fosun Tourism Group (FTG), which accelerated its growth to 10 hotels across the Mediterranean and beyond.

From 2019 until 2021 Tobias has advised FTG regarding the brand and marketing strategy, in particular within the following areas:

• Brand Development

• Brand experience & customer journey

• Digital Marketing

• Social Media Marketing

• Influencer Marketing

• Hotel Collateral Design

• Art Direction & Image Production

• PR & Media Management

• Hotel Experience Development

• Project Management