meet the team
our profile
Our Services
Brand Strategy Brand Development Visual Identity Creative Direction (Product) Branding Website Design Art Direction Interior Styling Content Creation
Social Media & Influencer Marketing Signage & Wayfinding
Our Profile
norden.studio is a creative practice founded in 2021 and based between Copenhagen, Frankfurt and Budapest. We are dedicated to developing so called ‘lovebrands’ within the hospitality, real estate, design & lifestyle industry. Brands that are not only preferred, but loved beyond reason by their followers.
We know what matters when creating a brand from scratch: from the creation of a powerful idea that endures and makes a difference, to designing an aesthetic visual identity, to producing new on-brand content and maximizing its impact on social and other marketing channels. We are passionate about bringing new brands to life and managing the day-to-day marketing activities for our clients.
Together with our extensive network of specialists - ranging from talented photographers to graphic designers and influencers - we produce all type of digital and printed assets such as images, films, websites, printed matter, illustrations and other bespoke communication assets.
Meet the creatives.
norden.studio is led by Tobias Gaertner. Together with his co-creative, Prisczilla Varga, they help businesses with developing and implementing innovative brand concepts and become/stay relevant. Depending on the individual needs of the project, they are used to working together or with a small team of specialists, perfectly tailored to each individual project.
Tobias, born and raised in Frankfurt (Germany), is a graduate from two of the leading business schools in Germany, WHU - Otto Beisheim School of Management (Bachelor) and Frankfurt School of Finance (Master). He started his career as project manager to the CMO of former travel giant, Thomas Cook, where he could gain deep insights into the hospitality business.
From 2016 to 2022 Tobias acted as Head of Brand for the award-winning hotel brand, Casa Cook - now under the ownership of Goldman Sachs. Together with Remo Masala and a small group of premium lifestyle experts, he successfully built up the brand from scratch and developed it to one of the most loved lifestyle hotel collection in the Med.
After kick-starting the innovation hub, vision alphabet, where he has been in charge of marketing & branding as well as digital strategy for brands such as Casa Cook, Cook’s Club, Bold Hotels, the comodo, Tobias founded norden.studio to help companies across industries with creating powerful brands with a convincing story to tell.
Priszcilla, born and raised in Budapest (Hungary), is an interior stylist & art director currently based in Copenhagen. She holds a bachelor degree in international relations & affairs from Eötvös Loránd University in Budapest.
Over the last decade she has been advising different lifestyle and hospitality brands like The Audo - a hybrid design space in Copenhagen - regarding their visual identity, social media and content creation strategy. Since 2019 her focus lies on interior design, set styling, photography and art direction. Her recent clients include MENU, New Mags, Patina Maldives, Casa Cook Hotels, St. Leo Interiors beside others.