Lumina Living

Barcelona, Spain

Lumina Living -
Brand Creation, Visual Identity & Creative Direction

Introducing our newest branding collaboration: Lumina Living - a new urban living experience in the heart of Barcelona. With a focus on modern aesthetics, inclusivity, and sustainability, Lumina Living offers stylish apartments adorned with innovative amenities, serving as a welcoming hub for a global community.

Beyond accommodation, Lumina Living offers an immersive gateway to Barcelona's hidden treasures, seamlessly blending contemporary design with the comforts of home. Welcome to a new era of urban living.

Inspired by the existing architectural design, norden.studio had the great opportunity to bring the Lumina Living brand to life in a holistic approach that included a comprehensive range of tailored services. From crafting a brand concept that embodies modernity, inclusivity, and sustainability, to designing an inviting brand identity that draws inspiration from the interplay of light and transparency, our creative expertise has left an indelible mark.

We seamlessly integrated these values into every touchpoint, developing a user-centric website that showcases the project's unique features, curating compelling communication that resonates with a diverse international audience, and meticulously creating a design guide and overseeing the signage design. Our contribution extended to translating Lumina Living's essence into a harmonious digital experience, inviting (potential) residents to explore not just apartments, but an entire urban lifestyle.

Provided below is a succinct summary of the services we delivered:

Brand Concept
Brand Development & Brand Positioning
Design Guideline
Website Development
Project Management
Signage Design
Content Production management and Creative Direction (new imagery and videography)